ChatGPT Ads: Setting Up Your First Campaign
ChatGPT Ads is now self-serve in a growing list of markets. What the beta allows, who should test now, how much budget to ring-fence, and what 30 days can actually prove.
7 min readBlog
Blog
Field notes on performance marketing, SEO and GEO. Not theory — what has been tested in live campaigns and search results.
Five Setup Mistakes That Break GA4 Data
Double counting, missing conversion events, mismatched attribution windows, consent mode gaps and unfiltered internal traffic — how to detect and fix each one.
6 min readThe SEO Content Brief: A Skeleton You Can Copy
From reading intent in the SERP to heading hierarchy, coverage checklists and internal link plans — a working SEO content brief skeleton used in the field.
8 min readHow to read creative fatigue in Meta Ads
When frequency, CTR and CPM move against you in the same window, the creative is done. A method for reading the three together, plus rotation and test structure.
6 min readDo Core Web Vitals actually affect conversion?
How LCP, INP and CLS thresholds relate to conversion rate, which metric actually costs you money, and the fixes that pay back fastest on a small budget.
6 min readWhy ROAS Drops: 7 Causes and a Diagnostic Order
When ROAS falls after a budget increase, sometimes it is simple arithmetic and sometimes it is a broken account. Here is a diagnostic order that separates the two.
7 min readWhat GEO Is, and Where It Parts Ways With SEO
Getting cited by ChatGPT, Gemini and Perplexity is a different game from ranking. Concrete steps on citability, source authority and structured data.
6 min read