Yandex advertisingWhere your competitors aren't looking.
Campaigns on Yandex search and its display network that round out your Google strategy. With less competition, they often bring in sales at a lower cost.
What's included
- 01
Yandex Direct setup
Search and display campaigns with Turkish and Russian targeting options.
- 02
Metrica integration
Goals set up in Yandex Metrica so we can optimize on real visitor behaviour.
- 03
In step with Google
Keyword and messaging strategy planned alongside your Google campaigns.
Who it's for
- Tourism and hospitality
- Brands selling to Russian speakers
- Categories where Google clicks keep getting pricier
Related reading
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Questions we get a lot
Does Yandex work in Türkiye?
Its market share is smaller than Google's, but competition and click costs are usually lower. It's a strong supporting channel, especially in tourism and for certain audiences.
Can't we just copy our Google campaigns over?
That rarely works well. Bidding, match logic and user behaviour are different, so campaigns need to be built for Yandex.
What budget should we start with?
We usually suggest testing with a small slice of your Google budget, then deciding together once cost and sales data come in.
Ready to get Yandex Ads working for you?
Tell us about your project in a few lines and we'll come back within 24 hours with a plan you can act on. The first strategy call is on us.
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